About Prime Medics
An established NHS provider — no newcomer
Prime Medics is a respected and professional NHS healthcare service provider, dedicated to bridging the gap between medical institutions and qualified clinicians on demand.
Our mission
Revolutionising healthcare delivery
Our mission is to revolutionise healthcare by seamlessly blending cutting-edge technology with traditional medical practices, ensuring efficient and comprehensive service delivery.
With our comprehensive suite of services, we extend medical practices, reducing workload while enhancing patient care — boasting a 90% rebooking rate across 300+ NHS facilities.
By the numbers
- Facilities
- 300+
- Hours clocked
- 100,000+
- Patients served
- 20,000+
- Ecosystem partners
- 100+
Founding team
Built by clinicians and operators
Founder & CEO
Pa Joof
Founder and Chief Executive — leading operations, partnerships, and the long-term strategic direction of Prime Medics.
Co-founder
Dr Ancha Bala-Joof
Co-founder. One of the UK's most-booked GP locums during the company's early years, setting the clinical standard the team is held to.
Supported by an experienced management and operations team across clinical, technology, and business development.
Milestones
A track record built over a decade
-
2016
Dr Bala Joof became one of the UK's most booked GP locums while working with Prime Medics.
-
2019
PM doctors had clocked over 20,150 hours via the RLocums platform — most-requested clinicians across the network.
-
2021
Created a gateway for private patients to have instant access to doctors. Launched a quality-control portal for public-sector organisations.
-
2023
PCN partnership offering launched; remote workforce strategies expanded across NHS networks.
Values
What we hold ourselves to
-
NHS-aligned
We exist to extend NHS capacity — not replace it. Our standards mirror NHS clinical and governance expectations.
-
Continuity over churn
We purposefully assign long-term clinicians rather than rotating shifts, to foster care continuity with minimal handovers.
-
Quality assurance
A stringent QA process: continuous training, regular service reviews, and feedback-driven improvements.
-
Holistic care
A functional medicine approach where appropriate — preventive care, health education, and proactive review.
Work with a clinical team you can trust
Whether you're a practice manager, doctor, or partner — we'd love to hear from you.